SYNOPSIS
The Internet is a tumultuous place. The digital landscape in which we live a large part of our lives is rife with scandals, fake news, exposés and sensational chatter. In April this year, a BMW driver was alleged to have shirked paying the full price of a petrol top up. The Internet went into a frenzy: netizens uncovered the driver’s identity, flamed, and threatened him. More recently, a local photographer was accused of passing off photos from other sources as his own, triggering an debacle that dragged not only the photographer through the dirt, but also the brands that he formerly endorsed. In 2015, SingTel was thrust into the spotlight for engaging in a controversial online-marketing campaign against its competitors. The company reeled from the negative press, and was forced to carry out massive damage control.
When Internet furores erupt, most of the online community spectate from the sidelines. The real brunt of the damage is felt by the persons and companies at the centre of the fiasco. Yet, many businesses and individuals continue to market and promote themselves actively on the Internet. When things spin out of control, they often turn to lawyers for advice on dealing with the bad press. How do we stop the content from spreading? Can I restore my reputation and protect my privacy? How do we act against those who wilfully spread untruths?
While the law may provide some answers and relief, the other half of a holistic damage-control plan entails strategically managing and downplaying the harm that has been done. This seminar introduces both the legal and the non-legal approaches to advising clients who present with digital reputational and privacy concerns. Through the use of familiar case studies, we will explore the following:
- How the law has evolved (from traditional defamation) to deal with online harassment, falsehoods, and privacy breaches.
- What companies can do to minimise the risks of being associated with negative Internet content.
- The importance of non-legal approaches such as content marketing, monitoring, and search-engine optimisation in restoring reputation and making the Internet “forget”.
Attendees will, hopefully, walk away from the seminar equipped with a toolbox of legal and non-legal strategies that can be applied to clients who are faced with threats to their online reputation and credit.
ABOUT THE SPEAKERS
FONG WEI LI
Wei Li is a director at KEL LLC – a boutique law practice specialising in civil and commercial law. He acts for clients across all modes of dispute resolution - litigation, arbitration, and mediation. Wei Li has developed an expertise in advising companies and high-profile individuals in media, entertainment, and Internet law. Within these sectors, Wei Li routinely deals with issues concerning reputation management, defamation, harassment. In addition, he maintains an active portfolio of employment and aviation-related work. Besides practising law, Wei Li is also an adjunct faculty at the Singapore Management University’s School of Law, where he teaches courses in legal writing & research, law and psychology, and evidence law.
MARCUS HO
Marcus Ho has been in the digital marketing industry for over 10 years, and is the founder of Digimetric, an award-winning digital marketing agency. His list of clients includes brands like Hitachi, NUS, Jones Lang Laselle, and UnionPay. Marcus is also the author of the bestselling book - Social Payoff. Prior to his experience in the digital space, Marcus founded a startup e-commerce store, which he later sold to a private equity firm.
FEES
a. Seminar fee
Seminar fee of S$200* (inclusive of GST) applies.
b. Group discount fee
Group discount fee of S$180* (inclusive of GST) applies if there are at least 10 participants from the same organisation.
c. SMU Alumni fee (for LLB / JD / LLM graduates)
Seminar fee of S$180* (inclusive of GST) applies for SMU LLB / JD / LLM Alumni.
*Please note that there will be no refund of any fees paid should the participant cancel the registration/ fail to attend the seminar. However, registration is transferable. Notice of any change in participant should be sent to the Academy via email: smulawacademy@smu.edu.sg, by 16 November 2018.
SMU School of Law reserves the right to cancel or postpone any event. In such case, we will arrange for the refund of seminar fees paid.
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Registration closes on 16 November 2018, subject to availability of seats.
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NEW DATE
23 November 2018 (Friday)
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TIME
2:30 PM - 5:45 PM
(Registration starts at 2:15 PM)
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NEW VENUE
Singapore Management University
School of Law
Level 2, Seminar Room 2.02
55 Armenian Street
Singapore 179943
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PUBLIC CPD POINTS
3 points (provided SILE's CPD Attendance Policy is complied with)
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PRACTICE AREA
Others
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TRAINING LEVEL
Intermediate
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LOCATION MAP
Click HERE for map
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PROGRAMME
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| 2:15 PM |
Registration |
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| 2:30 PM |
Seminar (Part 1) commence |
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| 4:00 PM |
Tea Break |
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| 4:15 PM |
Seminar (Part 2) commence |
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| 5:45 PM |
End of Event |
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